Communication Plan - Web Presence

This website will be used as the foundation and communications base for the Fictionville Project. It will become the primary communication tool for each segment between Advisory and Steering Committee meetings. This website will provide regular updates of the segments for the other segments. This real-time communication resource will help stimulate discussion within each segment, keep each segment aware of how important their segment objectives are, and where they fit into the broader big picture of the overall plan.

The web presence will provide both a publicly accessible area and a restricted area to assist Advisory and Steering Committee members in completing and suggesting objectives.

From a community perspective, our web presence will stimulate community interest, function as a very effective public relations tool, and provide a continuous, up-to-the-minute information source for news media.

It will be necessary to develop an entire specialized communication plan for the Fictionville Web presence. This effort will be coordinated by Mohawk Marketing.

Public Relations Medium

Public relations as a tool of the Fictionville web presence will manage the flow of information between Mohawk and the Fictionville community. It will generate good will, shape public image, and provide transparency in the partnership between Mohawk and the community.

Press Kits	The website will contain easy online forms for local media to complete and request a media press kit. All requests for media kits will be directed to the website. Contact information will be maintained as a database of contacts utilizing both email and text message communication. As the contact list grows, Mohawk will be able to constantly update these contacts with website additions, programs enhancements,
Press Releases	To assist local journalists with article content, a compendium of Press Releases will be indexed on the site. Journalists will be able to access all press releases related to the Fictionville Project in one easy to access location.

Training Medium

Training is among the most effective methods of creating a positive corporate image. Training assists a company in communicating its' chosen message to its' intended market.

Training Modules	A special web training section can assist the community by providing training or helping prospective employees identify skills or knowledge that they need to improve.
	Based on an Individual Learning Activity (ILA) module format, Fictionville residents can access the activities and earn credits at their own pace.

Discussion Board

Discussion Board	The discussion board format provides Mohawk site visitors with instant answers to their employment questions.
	The blog format also provides assessment of the Mohawk Communications plan based on the input or question placed on the board.

Online Application Process

Online Hiring Profile	A well-developed web presence will provide prospective employees with an online listing of available positions and an opportunity to create their own online profile
	This personal portfolio ability will assist Mohawk in developing a text and email communication list.

Michael Hilton

706-463-2168