Plan Objective
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Communications Plan Objective

The overall objective of the Mohawk Communication Plan is a highly complex, comprehensive plan that combines elements of a marketing campaign and a public relations tool.  It will be used as a sales tool to entice community engagement while promoting the advantages of Mohawk employment.  It will focus on community-building while leveraging and extracting maximum involvement from the community in helping us fill our employment needs.

 

The goal of the Fictionville communications plan is to shape local opinion about choosing a career with Mohawk and motivate community behavior to create excitement about the new Mohawk manufacturing facility. The plan should not only involve targeted hires, but also should include internal Mohawk staff. The purpose of writing this communication plan is to effectively use communications as a tool to assist Mohawk in creating value and excitement for the new Fictionville manufacturing facility.  The Communication Plan ensures we get the right information to the right people. All communication should take place within the context of an overall communications strategy and plan.

 

Essentially the Communication will assist with recruiting, training, retraining and reinforcing Mohawk company values.

 

 

Additionally the Communications Plan will:

 

  • Ensure that the Mohawk Advisory Committee and the Community Steering Committee are an active and integral part of the overall Fictionville Communication Plan.

  • Improve Mohawk communication to and from Fictionville citizens, businesses and community organizations.

  • Improve two-way communication within the Mohawk organization.

  • Enhance and improve community and media relations.

  • Increase awareness, interest and participation of the citizens of Mohawk in the Mohawk hiring, training and public relations activities.

  • Increase awareness, interest and participation of Fictionville residents in the goals and activities of the Mohawk community awareness program

  • Build organizational pride among employees, potential employees, business partners and create positive identification with the Mohawk Corporation.

  • Establish a local training program in partnership with local schools to prepare the community for Mohawk Employment.

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Michael Hilton

706-463-2168