|
| Communication ToolsNever before has the value of Communication become more evident than in the 2008 Presidential election. Recognizing the value of communication and adjusting and modernizing the tools used to convey the Mohawk message is essential to the Success of the Mohawk Communication Plan. Many of the most successful communication tools require no corporate investment, however, integrating the various media communication tools into a seamless, coordinated effort can be problematic. A number of Communication tools have emerged over the past few years. With an adequate web presence, the community can be enticed to create our target communication list for us and each website visitor can voluntarily opt for the best type of communication tool used to contact them. Both email contact and text messaging lists can be harvested from online web forms. This instantaneous communication method can be used on a regular basis to communicate up-to-the-minute. Electronic messaging has become one of the most effective methods of shaping the corporate message. Newsletters (print and online) and personal presentations at community organization gatherings can be an extremely effective communication tool. Requests for community organization presentations multiply with each presentation. Discussion boards on the Fictionville Mohawk Website can perform both a communication function and an assessment tool for the value and measure of success that the communication plan has provided. A properly formatted discussion board can gauge board content and assess where our communication plan is unclear or deficient. (The Carpet Buyers Handbook used discussion boards in 2001 to determine what educational material we needed to write and publish on the site).
|
706-463-2168 |
